South Carolina Finance

Aug 31 2018

Know your data?

Yahoo7 s latest Insights Series, Know your Data, is the much awaited sequel to Know your Audience, which was launched in 2016. This unique report, which draws from a range of studies, sets out to explore the trends of Australian s Daily Online Habits, covering a range of need to know topics and the implications for digital advertisers. The report covers top digital behaviours and how these have changed YoY, the role of mobile and smart TVs, the rise of e-commerce and helps breakdown activity by time of day to inform strategy.

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Same Same but Different

Yahoo7 has re-written the rules on marketing to Millennials, revealing many of their digital habits are very similar to Generation X and Baby Boomers. In a new report drawing from a range of studies, data and proprietary Yahoo7 research, the Australian innovator showcased seven key themes in which the 18 – 34 year old generation was more similar than different in their use and engagement with digital media. The report covers digital daily habits, social media, mobile, brand reach, video, emotional reactions to creative and advertising effectiveness.

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Lights. Camera. Insights.

The latest release from Yahoo7 Insights Series sets out to identify advertiser opportunities within the entertainment category. This research uses emotional intelligence technology to discover how to create engaging creative. The study also explores the role of decision makers and how to maximise ROI by understanding the incremental impact of utilising video with other digital creatives on key brand metrics.

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The ABC of SME

In the latest release from Yahoo7 Insights Series we explore SME decision makers behaviour and what this means for advertisers targeting this audience. Ten SME decision makers were invited to Yahoo7 for a one-on-one interview about their lives, in particular how they make decisions. The report explores optimal times of contact, the role of mobile, decision making channels and effectiveness of tailored communication.

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Online video is on the rise and it doesn t look like it s stopping any time soon. Driven by the diversification of screens and availability of video content, we are seeing an evolution of users consumption habits. Check out our State of Play report for a detailed view of the Australian video landscape.

The report covers

  • How much video is consumed and how is it changing?
  • What is the difference between TV, Online only and multi-platform users?
  • How big is piracy?
  • The difference between SVOD and catch up
  • Level of exposure to video advertising and it s effectiveness

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Pulling Away the Avatar

Yahoo7 Insights Series set out to break down the stereotype of a gamer, looking for out of the box opportunities across the gamer s life. The report also explores the differences in advertising effectiveness between gaming specific sites and online publishers.

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The RomCom of E-comm

Our Insights Team and Category Specialists set out to understand the e-commerce market, with a particular focus on the relationship between browsing and purchasing across categories and mobile conversion. The study also explores the 5 stages of purchase, matching them with the most effective ad formats in order to generate greater return.

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or for more information please contact your Yahoo7 representative

Genevieve Canh, MediaCom, NSW

Having fallen in love with the Marketing/Advertising world while studying to be a journalist, Genevieve started her career at GroupM as an MGrad in her last year of uni. She has now worked on the TED (The Entertainment Division) team at MediaCom for a year and a half, working on clients such as Universal Pictures and Sony PlayStation planning and implementing their digital campaigns.

Last year, she was lucky enough to be one of the few chosen Australia-wide to take part in Google s Squared, a 6-week program on digital leadership.

James Diamond, Carat, VIC

Jimmy started his digital media career, during his final semester at Uni studying Advertising Media, as a Digital Coordinator at Mitchells Brisbane (now known as Carat). Working across a range of clients and portfolios, from the tourism, retail and property sector, he developed a keen interest in digital landscape and the importance of digital from both an branding and performance perspective.

Looking to further his development, he transferred to the head office, Carat Melbourne to take up an digital executive role working on the Walt Disney account. His passion for digital media planning begins with consumer behaviour insight and how creative and media can work together across the campaign ecosystem to deliver effective and engaging campaigns.

Outside of work, you will often see him barracking for his beloved Geelong Cats, attending gigs festivals, out at drinking eating or lazing in a park reading a book.

Roisin Rafferty, Carat, QLD

Roisin started in the media industry nearly three years ago and has been working across a range of clients during this time including Tourism and Events Queensland, SurfStich,com and Super Retail Group.

Roisin is passionate about providing digital solutions focused on enhancing the user experience and aligning innovative solutions with client business problems. She has had a strong focus on analytics and looking for trends to inform campaign activities with clients owned and earned data. She is passionate about sharing landscape and technology updates with her wider team to keep digital innovations at the forefront and drive the digital agenda in Brisbane.

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